Aerobotics (Pty) Limited
Status: Approved investmentWhy disclosure?
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Disclaimer
The information as disclosed is indicative and provided on an "as-is/as available" basis for general informational purposes only and should not be construed as financial, legal or investment advice, nor as a commitment or an offer to arrange or provide any financing. The final decision to provide financing is subject to the terms and conditions of FMO in its sole and absolute discretion. When providing links to other sites, FMO bears no responsibility for the accuracy, legality or content of the external site or for that of subsequent links. The information on proposed investment for high-risk investments is made available in the language relevant to the country or region where the bulk of operations take place. Translations of any information into languages other than English are intended as a convenience for local stakeholders. In case of any discrepancy, the information provided in English will prevail.
Who is our customer
Aerobotics (Pty) Ltd. is an FMO Ventures Program Agritech investee company active in the Farm Management Software, Sensing and IOT space. The Company has developed an orchard monitoring, yield estimation and insurance reporting product that supports precision agriculture in the high value tree crops segment e.g. citrus, berries and nuts. Key components of the solution are field management, pest and disease control, yield estimation and irrigation management.
What is our funding objective?
The objectives encompass a comprehensive assessment of the willingness to pay (WTP) per product, validation of the accuracy of existing product pricing, facilitation of the pricing strategy for the new-to-market harvest product to ensure optimal initial pricing, management and communication of the relationship between additional value-adding modules/features for existing products and justifiable price increases, and assistance in the delicate task of handling price increases for currently live products with customers to normalize legacy under-pricing. The measure of success will manifest in the establishment of a transparent and optimal pricing structure for each product, coupled with a strategic approach to gradually achieving and maintaining this optimal pricing level over time. Importantly, this endeavour aims to achieve these objectives without jeopardizing existing customer relationships.
Why do we fund this investment?
This project is funded through the Investee Strengthening component of the FMO Ventures Program Technical Assistance Facility, co-funded by the Dutch Government and European Union. This component seeks to enable the Ventures Program investees to meet relevant standards, improve company performance efficiency and revenue, and increase the impact of their business. This project supports these objectives by providing access to advice and the practical and hands-on support with respect to pricing of the Aerobotics digital product which will further support growth of its business and accelerate impact.
More investments
| Date | Total FMO financing |
|---|---|
| 10/7/2022 | EUR 0.02 MLN |
| 12/9/2020 | ZAR 42.75 MLN |
| 3/1/2023 | USD 1.00 MLN |
- Country
- Global
- Sector
- Agribusiness, Food & Water
- Publication date
- 4/22/2024
- Effective date
- 4/2/2024
- Total FMO financing
- EUR 0.07 MLN
- Funding
- FMO NV
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Risk categorization on environmental and social impacts, A = high risk, B+ = medium high risk, B = medium risk, C = low risk
Environmental & Social Category
(A, B+, B or C) - C